I'm sure that there were many commercials sent into you and I'd like to take the time to thank you for looking over my commercial. Without further adu, I'd like to present the reasons for which you should choose my commercial to air on television. It showcases the good of the product and glimmers over the bad. This is an excellent product, but it does have faults. If somebody did a commercial and said every fault with a product the consumer would not want to buy the product. On the flipside, if you don't even talk about the faults, somebody will tell them, and they will be repulsed from the product. You need to present the downside, but give a reason for why the fault doesn't matter. That is exactly what I did. In a commercial you need to approach the product in a humerous way. When a commercial makes me laugh it makes me want to buy the product even if I don't need it. Humer makes people interested. It makes a commercial personalized and brings them in. It shows the watcher how it works and how easy it is to use. In todays society accessability is essential. My commercial shows how this is exactly why the BookEnator was invented.